Yesterday, Facebook announced several new changes to Facebook Pages, and as usual, it created quite the buzz. Some of the changes are great, and some of the changes are decidedly less than great. There’s some speculation as to which features fall into that great category, but I think there’s one thing we can all agree on: Facebook does what Facebook wants, and all we can do is follow along. and try to keep up.
So what are these new changes and how do they affect Page owners? HyperArts published a great post yesterday detailing that very subject. Here are some of the highlights as laid out in their post:
Photos at the top: The most recent photos that you post to the Wall of a Page you admin, or photos you tag your Page in, will appear here. This area will not include any photos posted by people who like your Page.
Use Facebook as your Page: You will be able to receive notifications for your Page, view a News Feed for your Page, and like and post on other Pages as your Page.
Wall filters: Pages now have two publicly visible Wall filters-”Posts by Page” and “Everyone.” Page admins will be able to view additional filters-”Most Recent” and “Hidden Posts.”
Email notifications: You can opt to receive notifications when people post or comment on your Page.
Featured Pages and admins: You can feature other Pages your Page likes, or admins of your Page, in the new “Likes” and “Page Owners” sections on the left side of your Page.
Mutual connections: When people visit your Page, they will be able to view friends who also like your Page, as well as other Pages that both they and your Page like.
Navigation: The content that you formerly accessed by clicking the tabs at the top of your Page can now be found in the column underneath your Page profile picture. The text in the box that used to appear in the box underneath your Page profile picture will now appear in the Info tab.
Profile picture size: The profile picture size for Pages has been adjusted from 200×600 to 180×540.
To top it off, Facebook also announced another big change:
“With our recent launch of Requests and the support for iframe on Pages Tabs, we are now ready to move forward with our previously announced plans to deprecate FBML and FBJS as a primary technology for building apps on Facebook. On March 11, 2011, you will no longer be able to create new FBML apps and Pages will no longer be able to add the Static FBML app. While all existing apps on Pages using FBML or the Static FBML app will continue to work, we strongly recommend that these apps transition to iframes as soon as possible.”
What does this mean? Amateur “do-it-yourself” Page admins will have very limited customization options, and will have no choice but to hire a 3rd party to build their custom Facebook Tabs. While this is a good thing for us (since that’s what we do, y’know), we are never fans of limiting people’s creativity. Period.
For details on these and other changes, be sure to check out HyperArts’ post, Facebook’s New Fan Page Design – The Good, the Bad & the Ugly!